“The message that is being sent by the FDA to those who cannot stop smoking, or who do not wish to stop smoking, is that it is better to keep smoking tobacco, which kills more than 400,000 people in the US per year, is the leading cause of preventable death in our country and results in more death than AIDS, drugs, homicides, fires and auto accidents combined,” said Matt Salmon, former US Congressman and President of the ECA. “It is time to stop misinformation, to put the needs of consumers ahead of special interests, to put public health ahead of stifling process, and to embrace the first true innovation in a centuries-old space.”

Matt Salmon

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